SaaS Strategistsssssss,

Over the course of previous 4 weeks I’ve been working my ass off.

Discovering new strategies.
Doing some heavy research.
Making sure that I bring you only the best content possible.

So I’ve prepared about 5 new issues about strategies that you ABSOLUTELY MUST READ ABOUT.

Very excited for this, so let’s waste no time & jump right in! 👇

Reading time: 2 minutes

What if I told you that your online form only has a 1 in 5 chance of getting completed?

Studies show that only 13-20% of users actually complete the full form.

This means that up to 87% of your users never make it to the end!

According to Baymard Institute, lack of clarity is a major reason for form abandonment.

Step labels like “1 → 2 → 3” offer zero context, which increases cognitive load and uncertainty.

Contextual step labels (e.g., “Shipping Details → Payment Method → Confirmation”) improve perceived ease.

Adding descriptive progress indicators increases completion rates by 8–21%, depending on the form type.

Your first instinct may be to implement this on your onboarding page.

But if someone signed up for your product, most likely they will go through with the process in order to setup their account.

Consider testing this strategy on your checkout page.

Much better results.

So what’s the goal here?

It’s simple.

Help your users visualize the full process by describing what’s up next.

That’s it?

That’s literally it.

Replace numeric multistep forms with contextual ones.

I guarantee your form completion will improve by at least 10%.

What are you waiting for - go try it out, it’s a small tweak!

I’ll catch you next Thursday,

Ognjen Gatalo

Chief SaaS Strategist ☁