SaaS Strategists,

I have an announcement to make. 📣

I will be hosting a webinar on June 24th!

The goal is to showcase 7 strategies (4 of which I never shared before) along with a detailed guide on how to implement them inside your SaaS business.

I will be sharing 7 real-world SaaS strategies used by companies such as Notion, Lemlist, Webflow, Canva, Zapier, Uber, Duolingo, and many more that will help you improve your activation, increase sign-ups, and retain more users on your platform while preventing churn.

Seats are limited, so hurry up and save your seat today → https://webinar.nortiksoftware.com/

This is the best presentation on SaaS strategies that I’ve EVER MADE, and I promise you will leave with at least 3 actionable tips on how to improve your business.

Now, let’s jump into today’s issue 👇

Long gone are the days of placing your testimonials at the bottom of your page.

Customers need faster reassurance.

Strategically placing testimonials near CTAs is proven to lead to a 34% uplift in clicks & conversions. (Source: Faster Capital)

92% of B2B buyers are more likely to make a purchase after reading trusted reviews. (Source: Shapo.io)

Testimonials are one of the most effective ways to build trust, shorten sales cycles, and boost conversions in B2B marketing.

Why not just place them near the element where the buy-in intent is the highest?

Trustmary placed a customer review inside their hero section, maximizing trust and clicks towards the Get Started CTA.

Here’s another example, this time inside a popup.

💡 Pro tip: Include the most natural testimonial you can find. The more natural it looks, the better it converts.

Senja added a wall of testimonials on their sign-up page.

Great move, as they’re reinforcing the sign-up decision right at the moment where sign-up intent is the highest.

Social Proof Principle (Cialdini, 1984)

People tend to follow the actions of others, especially when uncertain.

When a potential customer sees a testimonial right next to the CTA, it signals that others have acted and found success, which reduces hesitation and builds trust in that exact moment.

This proximity leverages social proof at the critical decision-making moment, reducing hesitation and enhancing trust.

Focus on real-time reassurance.

Strategically place your most “organic” testimonials next to CTA buttons on key conversion pages such as landing or pricing.

Make sure the testimonial is visually integrated, includes a name and photo if possible, and highlights a specific benefit or transformation.

Enjoyed this quick win?

Make sure you sign up for the upcoming webinar where I’ll share 7 even powerful strategies and go in-depth on how to implement them inside your business.

Secure your spot now → webinar.nortiksoftware.com

I’ll catch you next week.

Ognjen Gatalo

Chief SaaS Strategist ☁

P.S. Here’s a cool resource I found → https://www.supahero.io/