SaaS Strategists,

I’m really starting to dig these quick 3-strategy breakdown issues.

So today, I’m bringing you 3 very cool strategies from Nitropack, Vector, and Wiz.

Let’s dive right in 👇

Most tools follow the same tired playbook: Signup → Tutorial → Outcome.

NitroPack flips it completely. Outcome → Urge → Signup.

Instead of asking the user to do something first, NitroPack shows them the results they CAN have.

You don’t see any:

❌ DIY Tutorials
❌ Setup guides
❌ Complex technical explanations

But rather:

✅ “Your page loaded 10.65s faster”
✅ “Your Google Speed Score went from 54 to 91”
✅ “Here’s exactly how much faster every metric became”

They show you the outcome you could have by using Nitropack.

And the best part - it’s personalized to YOUR website.

When you show people the outcome before the ask, you shortcut the entire funnel.

Vector does something sneaky on their signup page. Behind the form, you can see the actual product, but it's blurred out.

You can make out the interface, the layout, the dashboard.

This triggers what psychologists call the "curiosity gap".

Your brain desperately wants to complete the picture and see “what’s behind the curtain”.

Blur creates the intrigue.

Intrigue creates action.

MyCase saw a whopping 94% increase in signups when they implemented this strategy. 🚀

Sometimes the best conversion trick is simply showing less, not more.

Here’s a quick playbook I created from one of my webinars on how you can adjust this strategy to work even better:

This works even better as you’re creating a curiosity gap since users already got the feeling the software did the personalization for them - they just need to insert their email to receive it.

Fair trade.

Wiz ran a brilliant campaign for Fortune 500 CISOs.

The headline is “Security teams sleep better”. 💤

Here’s why it works:

1) They sold relief, not technology 😌

2) Spoke to identity, not job titles 🪪

3) They framed security as a life problem, not a tooling problem 🛡️

When presenting your product, it’s not even about the problem you’re solving anymore.

But the feeling you’re inspiring inside a specific person or an organization after the problem is solved.

Think about it next time you’re promoting.

Which strategy is your favorite out of these 3?

Reply to this email and let me know if you’re running an interesting marketing experiment.

I’d love to cover you in the next issue.

Ognjen Gatalo

Chief SaaS Strategist ☁