SaaS Strategists,
This week I’m bringing you some recent, and not so recent happenings in SaaS & AI.
Today we’ll dive into some pretty funny stories, as well as some legit strategies and focus points you should pay attention to.
Without further ado, let’s dive right in. 👇
🔪 OpenAI’s Top Contributor is Claude
OpenAI’s latest project, parameter-golf, has Claude as the 4th top contributor. 🤣
Swear you can’t make this up.
However, jokes aside, this just proves that these tools work in parallel and that there is no superior model.
Codex, Claude, Kimi, Gemini…
Learning how to use them in sync is where the real power lies.
However, I do think someone on OpenAI’s dev team is going to get a call from marketing pretty soon. 😂
🎭 Fireflies Fake AI strategy
The Fireflies AI origin story is absolutely insane.
The founders of Fireflies AI (now worth $1B+) would join calls as “Fred from Fireflies” and start taking notes BY HAND.
They would then send the "AI-generated" notes to every attendee 10 minutes later.
They would do this for the first 100+ meetings, after finally deciding to automate everything and actually build an AI system.
Here’s the brilliance behind it:
In the beginning, you just have to do things that don’t scale.
They validated the product enough to gain huge traction and actually know they’re building a meaningful thing.
Sometimes, in order to know your product has demand, you actually need to pull a crazy stunt like this.
Is this strategy a 👍 or 👎?
💻 Is Terminal The New UI?
I already talked about how the CMO of Ahrefs made a brilliant marketing play. 🧩
The trend continues.
More companies are placing their bets on “faceless” internet.
An API is the most valuable thing you can build in 2026.
A good, secure API that solves a specific problem extremely well and provides the most accurate data wins any type of fancy interface in the AI era.
My take is that the terminal will become the most used UI very soon.
The current core market need is high-quality APIs and MCPs so agents can use them to run specialized tasks. 🔌
3 claims to back this up:
1️⃣ Agent traffic is close to 8000% on the rise
HUMAN Security analyzed over one quadrillion digital interactions across 2025 and found that AI agent traffic grew 7,851% year over year.
Automated traffic is now growing 23.5% YoY versus 3.1% for human traffic, which is 8x faster.
2️⃣ Bot traffic will exceed human traffic
Cloudflare, which sees ~20% of global web traffic, projects bot traffic will exceed human traffic by 2027.
The agents aren't just browsing either - 2.3% of agentic activity now occurs on checkout pages, representing autonomous transactions without direct human intervention.
3️⃣ MCP was adopted faster than any protocol in recent memory.
Anthropic shipped MCP in November 2024. By March 2026, SDK downloads hit 97 million per month, a 970x increase. 78% of enterprise AI teams report at least one MCP-backed agent in production, with 67% of CTOs naming MCP their default agent-integration standard.
If I were building a company from scratch, I'd focus on building just the backend.
Market it as the agent-ready plug-and-play solution.
What do you think about the recent happenings in AI and SaaS?
Reply to this email with your thoughts, I reply to everybody.
I’ll catch you in the next one.
Ognjen Gatalo
Chief SaaS Strategist ☁
