In partnership with
SaaS Strategists,
First off, long time no see.
I was away & busy with agency work.
We recently launched our new website & fully rebranded to fit our messaging better.
Feel free to check us out at nortiksoftware.com
Anyways, I’m back, and today we’ll take a quick dive into a concept I like to call CTV vs CTA
Without further due, let’s jump right in 👇
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Call To Value vs Call To Action
Reading time: 1 minute
Imagine a landing page in 2025.
Can I guess?
Big headline with bold promise
Subheading that elaborates the promise
Maybe a cool image of the product
A button that leads you to take action (CTA)
It may be boring, but it works.
And here’s the thing:
Which CTA do you think will convert more?
It may be a close call, but taking HubSpot’s study into consideration, personalized CTAs convert 42% more visitors into leads than generic ones.
So if you chose Example 1, you are correct.
But here’s the thing:
The term CTA (Call to Action) is being replaced with CTV.
Call to Value.
What does this mean?
CTV’s core focus is to showcase the core benefit in a single button.
It beats vague CTAs in every aspect.
CTV vs CTA example
So instead of:
“Sign up now”
“Try it out”
“Start today”
Try using:
“Start selling today”
“Fill your sales pipeline”
“Write your first post”
Invite your users to actually receive the VALUE from your product immediately.
I guarantee you’ll see an increase in conversions.
HubSpot guarantees it, too.
Don’t have an idea how you can implement CTV into your product?
Reply to this email with a screenshot of your landing page and I’ll help you optimize your CTV in order to boost conversions.
Ognjen Gatalo
Chief SaaS Strategist ☁
P.S. Did I mention our agency has a brand new look? 👀
