SaaS Strategists,

Your hero section is the first thing your users see when they open up your landing page.

The easiest way to lose potential customers is to make it as hard as possible for them to read what your SaaS does and how it can help them.

Every week I stumble upon at least 1 bad hero section that doesn’t bring clarity into how this product can help me solve my problems.

If you want to convert more ‘watchers’ into paying customers,

You need to utilize innovative strategies.

And mix them with a strong CTA at the beginning of your website.

In order not to make the same mistake,

Today I want to showcase 3 examples of greatly executed CTAs.

Let’s dive in 👇

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3 Powerful and highly engaging CTAs for your landing page

If you’re a SaaS founder, you already know that your main goal is to keep the business operational.

You achieve this with 2 things:

One can’t go without the other.

So in order to acquire more paying customers, here are some examples that will give you ideas you can implement on your landing page.

01 Mailshake

I love how Mailshake cuts right to the chase.

As soon as you enter their website, you see an interactive guide that keeps you engaged until it’s time to sign up.

Here’s how it looks:

Mailshake interactive guide that leads to the CTA

A recent study from EyeView proved that adding a video to your landing page can boost your conversion rates by up to 86%!

Think about this when you build your next landing page.

Monday.com’s landing page cuts 1 step from the onboarding process & allows you to immediately choose how you plan to use their software.